diff --git a/tests/conftest.py b/tests/conftest.py
index ba0bd54..734a97b 100644
--- a/tests/conftest.py
+++ b/tests/conftest.py
@@ -57,10 +57,17 @@ def client_with_isolation(isolated_data_root):
 
 def pytest_collection_modifyitems(config, items):
     if not os.environ.get("RUN_INTEGRATION"):
-        skip = pytest.mark.skip(reason="needs RUN_INTEGRATION=1")
+        skip_reason = "needs RUN_INTEGRATION=1"
+        remaining = []
+        deselected = []
         for item in items:
             if "integration" in item.keywords or "e2e" in item.keywords:
-                item.add_marker(skip)
+                deselected.append(item)
+            else:
+                remaining.append(item)
+        if deselected:
+            config.hook.pytest_deselected(items=deselected)
+            items[:] = remaining
 
 
 skip_no_integration = pytest.mark.skipif(